Luxury jewellery brand Tiffany & Co. has agreed terms to open a flagship store on Covent Garden’s James Street.
The Covent Garden launch will showcase a new concept for Tiffany & Co., with the store offering the brand’s iconic designs as well as an innovative retail experience which encourages interaction and self-expression.
The store will be designed in the Tiffany style, incorporating the trademark Tiffany Blue®, a #MakeItTiffany personalisation bar, and a Tiffany fragrance ‘vending machine’.
The new store will complement Covent Garden’s growing luxury retail and dining offer, joining the likes of Chanel, Tom Ford, Mulberry, Bucherer, Rolex, The Shop at Bluebird and the recently-opened Petersham Nurseries lifestyle emporium and restaurants.
Michelle McGrath, director of Capco Covent Garden, commented: “We are delighted that Tiffany & Co has chosen Covent Garden to open their new store, adding to the offer of luxury and contemporary, global and British brands on the estate. Our consumers are seeking differentiated experiences, which is core to our vision for the district, and Tiffany’s ‘Style Studio’ is a leading example”
Barratt West, vice president and managing director of Tiffany & Co. UK and Ireland commented: “Covent Garden is an exciting area and a growing luxury marketplace with a vibrant cultural scene. We are delighted to be opening this new store, bringing even more diversity and innovation to Tiffany’s successful presence in the UK”
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