Vegbred, a bread made from sweet potatoes, has launched in the UK as a healthy and lower-carb alternative to standard bread.
Made with 100% natural ingredients, this new-to-market bread uses only plant-based flours, making it naturally gluten free and nutritious.
Vegbred was founded by husband and wife team Jon and Kelly Barfoot in 2017, who are also behind the vegetable delivery service, Boxxfresh. Vegbred was originally created to be included in the weekly delivery service, but seeing a spike in demand for the loaf and reflecting upon the changing British tastes for healthier bread alternatives, the duo set about bringing Vegbred to life.
The team are currently talking to a number of retailers and at the moment it is available nationwide through the Vegbred.com subscription service.
Jon Barfoot said: “We developed a product with everyone’s dietary requirements in mind. Whether you are looking for free-from or a super-nutritious and healthier alternative, Vegbred is deliciously versatile. With carbohydrates coming from vegetables, not grains or wheat - you’ll get slow-release and sustained energy throughout the day.”
The versatile loaf is perfect for those who are environmentally conscious. Not only do the strictly plant-based ingredients make Vegbred completely free from animal products, but the surplus peel from the ethically sourced sweet potato also helps fuel its production, running on green energy produced from the leftovers. The fresh sweet potato itself is directly sourced from an Ethical Trade Initiative (ETI) community farm in Senegal.
Lovingly handcrafted at the kitchen table, Vegbred was born of a confluence of ideas and passion to create a delicious but healthy bread that all the family can enjoy, regardless of age or diet. Kelly Barfoot said: “Vegbred is a result of two years of extensive trial baking with some of nature’s finest ingredients – naturally gluten free, veg-packed and plant-based protein powered. We’ve seen huge demand for this type of product and are looking forward to enhancing distribution and making our fabulous loaf available to all. We are proud to offer a healthy alternative to one of the nation’s favourite staple household foods.”
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