Sharad Verma from Natwest with Naked Dough's Jen Henry and Hannah Adams
The entrepreneurs behind the UK’s first edible cookie dough café, Naked Dough,are launching their third outlet on Camden Lock after hitting half-a-million pounds of turnover.
Formed in March 2017, Naked Dough is the brainchild of pastry chef Jen Henry and marketing manager Hannah Adams, who noticed a growing demand for the US cookie dough craze here in the UK.
The pair joined the Natwest Entrepreneur Accelerator Programme in August 2017 after opening their first pop-up shop at Old Street Station. The female-led business has since grown by 125% with a turnover of £500,000 a year.
They secured funding from NatWest to support the launch of two permanent stores at Westfield London and Lakeside shopping centres, which was quickly followed by several other London-based pop-up locations.
As well as a choice of eight cookie dough flavours – including the popular ‘Nak-Ed Sheeran’ salted caramel and honeycomb combination – Naked Dough also offers a range of freak shakes, ice cream cones and tubs. Pints of cookie dough and party packs can also be bought online.
Naked Dough’s third store at The Stables, Camden Market opened last month, taking the headcount of the business to 20.
Co-founder Jen said: “Being around like-minded entrepreneurs and having access to support and advice from the programme’s mentors and finance experts was the perfect start we needed.
“The funding we secured from NatWest enabled us to launch our first permanent Naked Dough store and continue to expand across London.
“The positive feedback from customers has been amazing. Our plan is to build on this success and the dream would be to have a Naked Dough in every major UK city.”
Sharad Verma, business growth enabler at NatWest, said: “Our accelerator programme has had a significant impact on Jen and Hannah’s business and the success they have had with their Naked Dough brand has been phenomenal.”
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