Hannah Dawson, CEO and founder of Futrli
Today Futrli, a fast-growing cloud-based business decision-making platform, announced a successful £4m Series A funding raise from leading venture capital firms e.ventures, Notion Capital and firstminute Capital to fuel aggressive growth and innovation.
Bootstrapped with no external funding to date, Futrli already supports over 40,000 businesses and 1,100 accountants in 130 countries and is on a quest to move the needle on the small business economy, which spans over 130 million small businesses globally. The four-year-old business led by CEO and founder Hannah Dawson uses artificial intelligence and machine learning to produce actionable insights that drastically improve decision making and success rates in small businesses.
“Futrli was born from my own typical experience as a small business owner. I needed a way to run my business that looked to the future, as making decisions is hard and full of risk when you haven’t got all of the information in one place,” says Hannah Dawson, Futrli’s CEO and founder.
“At Futrli our sole purpose is to change how small businesses’ teams make decisions so they get it right. This investment will be used to drive further innovation within the platform to continue to revolutionise how small business teams work. We are also expanding our team in our core markets and will be opening in new locations within the next few months, which is hugely exciting.”
Giles Palmer, CEO of leading business intelligence company Brandwatch, has been appointed chairman of the newly formed Futrli board. Palmer brings significant experience and capability in the global expansion of category-leading businesses.
Joining Palmer on the Futrli Board are Jos White, general partner at Notion, Christian Miele, partner at e.ventures, Hannah Dawson and Futrli’s COO Helen Cockle.
Jos White, general partner at Notion, said: “We’re very excited about Futrli’s vision. They have already built a fantastic bootstrapped business led by the dynamic Hannah Dawson, and we are very eager to see where the business can go with this injection of funding.”
Christian Miele, partner at e.ventures, added: “Hannah Dawson and her team tapped into a niche that will change the direction of decision making forever. Most accounting software today dwells on historic data points whereas Futrli unlocks the power of the future to help SMEs make better decisions.”
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