Beginning full production in 2017, the new site will house the manufacturing of the next generation of the vehicle, the Hybrid TX5 Model, as well as other forthcoming models.
The project will create 1,000 new jobs in the region.
Leicester recruitment agency Encore Personnel has been appointed to lead a country-wide recruitment drive to search for the next generation of engineers for the firm.
Candidates will undergo a rigorous recruitment process including practical tests and face-to-face interviews to be shortlisted and finally selected for the new TX5 operation.
Around 50 associates have already been selected to form part of the new team with another two recruitment phases planned for 2017.
John Perella, production manager at The London Taxi Company, said: “Working with Encore Personnel has really taken the stress of recruitment away from our HR team and we have been very impressed with their excellent account management and dedication to understanding the needs of our business.”
Kristy Kenney, technical and engineering divisional manager at Encore, added: “We’re delighted to be working with The London Taxi Company during what is an incredibly exciting time in the company’s illustrious history.
“Since we began our partnership in 2015, it has grown from strength-to-strength and we are proud to continue to bolster the business’ success going forwards through our targeted and strategic recruitment approach.
“The London Taxi Company has made a huge investment to the local area by creating 1,000 new jobs in a region renowned for its automotive heritage.
“We look forward to seeing them establish their new home in Coventry and to support the business’ continued growth and successes over the coming months and years.”