Avanti has spent the largest sum in its history on upgrading its network of nine showrooms across the region to install state-of-the-art displays and to improve the customer experience.
The company, which is shortlisted for a Black Country Chamber of Commerce Award, will now be able to feature its largest ever collection of kitchen, bathrooms and bedrooms, including leading brands like Siemens, Bosch, Neff, Vitra, Dida and Methven.
This expansion will help the firm hit £11m of sales in 2017 and will also see it introduce its own products to a client base that features couples and families looking for a ‘bespoke’ finish.
Lee Capewell, managing director, said: "2016 has been a very big year for us, not least because we are celebrating a big milestone for the business.
"We wanted to do something that marked this achievement, but also put a marker in the sand about where we are going and our intention to become the West Midlands’ leading retailer of kitchens, bathrooms and bedrooms.
"Our clients told us they would like more choice and clearer displays so we listened to them and have incorporated their feedback in the latest changes to our showrooms.
"All nine of them – from Dudley and Stourbridge to Shirley and Streetly – now have cutting-edge displays and have been made to feel more welcoming…there’s also been a lot of money spent on giving our staff even more training."
Employing 100 people, Avanti is currently finalising its biggest ever appearance at Grand Designs, with the company taking two different displays at the show starting on October 19.
More than 100 appointments are expected to be booked during the five days and this could equate to more than £300,000 of new business for the company.