Black Country foundry sees £1m order boom

Black Country foundry sees £1m order boom

A Willenhall foundry is celebrating success after securing more than £1m of new orders in the last six months.

Midland Pressure Diecasting (MPD), which employs 65 people across two sites, has received orders to supply complex components for a new stand for a VOIP telephony product, interlock systems and parts for a collapsible table.

The company says it has won such a diverse range of contracts because of its ability to offer a single source solution within the foundry sector.

Ash Suman, who founded the business in 2000 said: "We are now reaping the benefits of our strategic decision to control as many of the processes under one roof as possible and this has created an outstanding facility capable of high pressure aluminium and zinc casting, toolmaking, and precision machining.

"Customers increasingly want to rationalise their supply chains to increase speed to market and avoid any potential risks and we have certainly taken advantage of that. We can basically work on an initial concept and contribute to design for manufacture, preparation of the tooling, the actual casting process and then – using CNC machining – provide the finished part.

"There are not many organisations that can still offer these services in-house in the UK and this has paved the way for the three recent contracts wins, worth an estimated £1m."

Investing in skills and people is important to MPD, having recently taken on 4 employees from a local foundry that ceased trading in April.

The company decided to seek the opportunity to add value and experience to its team, complementing its commitment to growing its own manufacturing professionals through the recruitment of two apprentices.

Ash said: "It is difficult to find the specialised skills that are required within our trade and therefore we value experienced staff who can not only contribute to our business, but also pass on their skills to the next generation.

"Our growth plans depend on us having a flexible and skilled workforce and investment in both young people and more experienced employees continues to be one of our core philosophies."

MPD offer aluminium and zinc high pressure die casting services to customers in various industries, including automotive, aerospace, hydraulic, gas, hardware and leisure.

The firm has recently bought land at the back of its premises in Ashmore Lake Way, giving it another 2-acres of development space to increase its manufacturing footprint in line with future demand.

Diptesh Patel, Technical Manager at MPD, concluded: "Having the on-site tool room and toolmaking expertise means we are just as competitive as low cost countries and, with us, there are never any logistics or quality challenges to face.

"Our flexibility is another selling point. We can cast complex parts in their millions, but are equally adept at producing niche products, such as traditional aluminium smoking pipes and taps for tap dancing shoes."