Peter Peter Bernscher of British Steel
Steel industry veteran Peter Bernscher has been appointed the new CEO of British Steel.
Bernscher (48), who will officially take up his position on 2 May, boasts 30 years of experience in the steel industry, having held board and director positions with global tech and capital goods group voestalpine.
He has a wide and varied knowledge of the steel sector. His most recent post is as executive board member of voestalpine’s metal dorming division.
Previous positions in the company included a CEO role in the Dutch voestalpine Polynorm Group and a managing director position in the steel division’s international service centre organisation.
He spent several years as executive board member of Metalservice Group – a voestalpine joint venture in Italy. Peter obtained a Masters in Business Administration (MBA) in 2006.
Bernscher said: “I’m delighted to have accepted the role of CEO at British Steel. I’m immensely impressed with the turnaround the business has made in the past 12 months – the change in results and in the way the business is now operating makes me excited about what lies ahead.
“The British Steel brand also attracted me to the position – it brings strength from its heritage but also a fresh approach and will be a great asset in helping the business to be successful in both domestic and international markets.
“Everyone I’ve met within the business has shown a drive and determination to make sure it continues to secure further growth. I’ve worked in the industry all my professional life and I’m looking forward to bringing my own perspective to the company.
“The steel industry still faces many challenges but with strategies already being implemented to overcome these, and an inner strength across the business that enables it to make the most of the opportunities available, I’m looking forward to contributing to the success of British Steel on its journey to long term sustainability.”
British Steel recently announced that it ended Q3 2016 in profit following its first seven month of independence and is already executing the next stage of its turnaround plan.
The business is on track to continue its growth in a competitive global market through a combination of both further cost efficiencies and continued investment.