Fracino Founder Frank Maxwell cuts the ribbon with L/R: Mayor Andrew Street, Adrian Maxwell, Rebecca Maxwell and Peter Atmore from Fracino.
Birmingham-based espresso and cappuccino coffee machine manufacturer, Fracino, celebrated its showroom expansion with an official launch by Mayor Andrew Street.
The 2,500 sq ft extension to the main administration block is designed to further boost the growth of the third-generation family business and marks a major milestone in Fracino’s
Showcasing the company’s award-winning products, the new contemporary showroom and visitor lounge has created a Technical Training Centre of Excellence for distributors’ service engineers with features including an espresso bar and solar panels.
The Mayor toured Fracino’s 45,000 sq ft factory, one of the world’s most advanced and efficient espresso equipment manufacturing facilities, which has this year been further enhanced with a third production line.
The multi-award-winning business boasts a 55 plus product portfolio and produces thousands of machines each year for customers including global
The manufacturer also exports to over 70 countries worldwide.
Mayor Andrew Street, said: “The expansion is the latest chapter in the powerful success story of Fracino, which was launched from humble beginnings 54 years ago and has achieved
“A champion of British manufacturing and a local employer committed to training and developing its workforce, it’s tremendous to see at first hand Fracino’s cutting-edge operation and the success of its investment programme.”
Established in 1963, the family owned and run business is home to three generations of the Maxwell family. Founder Frank is the company’s chairman; his son Adrian is the MD, and his daughter Rebecca is the service support manager.
The company, which began when Birmingham engineer Frank Maxwell started making coffee machines in his garden shed, was recently named Business of the Year in the Birmingham
Fracino is the UK’s only manufacturer of cappuccino and espresso machines – a market traditionally dominated by Italian and Spanish manufacturers.
Fracino has achieved double-digit sales growth year-on-year since 2009 and exports to over 70 countries worldwide.
Adrian Maxwell, Fracino MD, said: “Innovation, investment and retaining our top team is critical to our sustained growth.
“We’re immensely proud of our roots and heritage and it’s been a pleasure to show Andrew how we are leading the way in technological advancements, research and development and excellence in customer service.”
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