Alloy Wire International is stepping up its expansion in the Far East by exhibiting at Wire China for the first time as it looks to increase its international order book.
The Midlands-headquartered firm, which supplies more than 60 different high-performance alloys to clients in the automotive, aerospace, oil and gas and nuclear, has already invested six-figures into establishing itself in the Japanese market.
The company recently attended an exhibition in Tokyo, showcasing its range of products to an audience of nearly 90,000 delegates.
It was a major success, with lots of new enquiries taken and a foothold now established, paving the way for a sales push that could generate £250,000 of new contracts over the next 18 months.
Due to the continued uncertainty surrounding Brexit negotiations, the firm is now looking to find similar success in the Chinese market, as well as other markets outside of the EU with high growth potentials such as the USA and India.
This strategy seems to be paying off, with orders in Japan up 1000% on this time last year and website traffic up to 1200 visits per month, compared to an average of 90 during 2017.
Tom Mander, sales executive at Alloy Wire International, explained: “The Far East is a massive growth area for our business, with more Chinese manufacturers looking to improve the quality of their products, which naturally starts with the material.
“We manufacture to the highest possible quality standards on all of our round, flat and shaped wire and now have more than 60 different alloys available at any one time.”
“When you combine this with our delivery performance, it’s not hard to see why an increasing number of customers are using us.
“These range from automotive and aerospace suppliers to spring makers and specialists in oil and gas.”
Alloy Wire International makes round, flat and shaped wire in a range of material that is growing by the month, with more than 60 currently available to choose from.
UK and Chinese technical experts will be in Hall W1 at the Shanghai New International Expo Centre from 26 - 29th of September to talk through the company’s range of high-performance alloys, which are all DFARS and EU compliant and can be supplied in quantities from 3 metres to 3 tonnes.
They will also be promoting the firm’s ability to deliver within three weeks of the order being placed, thanks mainly to an impressive stockholding of 200 tonnes of material and bespoke manufacturing lines at its two factories in Brierley Hill and Yorkshire.
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