Edward Ryder, director of Yorkshire-based creative design agency biskit
Edward Ryder, director of Yorkshire-based creative design agency biskit, recently attended a North West Aerospace Alliance event about Brexit. He shares with BQ the main points that emerged for manufacturers and how they need to respond to the challenges ahead.
Notwithstanding a final shock referendum, the UK will be leaving the EU on March 29th, 2019.
However, two big questions remain. Will it be a hard or soft Brexit, and how will British businesses respond?
Up and down the UK, this is the main topic of conversation for companies, business associations and, of course, Government.
Although any change of this scale is bound to have consequences for business, what emerged from a recent Brexit event hosted by the North West Aerospace Alliance, was the start of something far more upbeat.
The main focus of this event was to discuss the implications of a hard or soft Brexit, and how businesses might react to each scenario.
With expert industry specialists and representatives from Government, this was a great opportunity to hear first-hand about how SME manufacturers were responding to the ongoing uncertainty surrounding the Brexit negotiations.
Naturally, this involved many different key points:
You might argue that all of the above points are an unnecessary extra burden upon UK business, and in many cases you would be right. But, within this analysis lies a huge opportunity for Britain.
As a country, we’re good at making things. We’re innovative, and the word Britain still counts for something when it comes to exports.
But, what appears in so many industry reports, and seemed to be echoed by the SME manufacturers around the table at the NWAA event, is that we need to get smarter in terms of our strategy and marketing.
The absence of a clear strategy from so many UK companies reveals itself in many ways:
Far from being negative, this challenge of change brings a chance to reappraise what we do and how we do it.
This is our Brexit opportunity, a time to examine our companies, our customers, what we offer, and get better at creating strategies and marketing plans around them.
It’s Brexit, but it’s not bust.
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