700 million communications each year pass through Adare SEC. CEO, Richard Slee, explains how it’s the team he’s built that helps him achieve what he does.
What is it the company does?
Adare SEC is a leading provider of technology-led, outbound and inbound Secure and Essential Communication Solutions. Adare SEC prides itself on innovation and operates a range of solutions, including 2.5 million outbound communications per day and over 700 million critical customer communications every year. Our customer base covers several market sectors including insurance, automotive finance, retail finance, utilities, education and security print.
Describe your role in no more than 100 words
I am responsible for driving continued growth and profitability for Adare SEC, business development and returning shareholder value. I have a strategic outlook, operational experience and a strong sales and customer bias.
Give us a brief timeline of your career so far – where did you start, how did you move on?
I began my senior executive career with Motorola as VP of Retailers, Distributors and Regional Operators in Europe where I presided over significant growth of revenue, profit and market share. I moved on to grow new markets and products throughout Europe as VP of Sales Europe Networks. After seven years at Motorola, I was appointed President of International Markets at Pace (now part of ARRIS), where I grew the business into new geographical markets in Asia and the Middle East. I joined TVS as CEO Europe in 2011 to drive the business into new geographical areas and oversaw two acquisitions. Before joining Adare SEC, I was the President Europe for Premier Farnell, where I was responsible for business growth throughout Europe and North Africa, using multi-channel sales management including field sales and sales centres alongside an e-commerce channel.
What do you believe makes a great leader?
I’m sure many say this, but a great team. At Adare SEC, I knew it was important for me to meet employees, find out what makes them tick and how their incredible work is helping to drive the business forward. We have a fantastic operation at Adare SEC and I’m looking forward to seeing how far we continue to grow in 2018.
What has been your biggest challenge in your current position?
Doing a lot in a short space of time, learning about the industry, getting to know people and changing things.
How do you alleviate the stress that comes with your job?
I work out. I enjoy running and cycling so I use these activities as a way to destress. I enjoy spending time with family and friends and support the England rugby union team.
When you were little, what did you want to be when you grew up?
A journalist. I was intrigued by investigative journalism and I liked the idea of digging to get the truth behind a story.
Any pet hates in the workplace? What do you do about them?
I believe that everyone makes mistakes and it is not a crime to make one. It is a crime, however, to not put your hand up when something has gone wrong and try hide that mistake.
Where do you see the company in five years’ time?
With expanded services, more employees and more customers but to still be highly-focused in the marketplace.
What advice would you give to an aspiring business leader?
Make sure you hire the very best people and develop them too. As a business, we should always want to learn, develop and progress and you need the right calibre of employees to drive a successful business forward.
What do you wish someone had told you when you started out?
Apart from to take a punt on Apple Shares, I am would say that – despite advancing technologies, different industries and new macroeconomic trends – most business issues remain the same.