(l-r) Steve Morris, Managing Director, Morgan Motor Company, Gerald Williams, Director, Friday Beer Co. & Perry Jackson, Director, Friday Beer Co.
The Morgan Motor Company has launched its own collection of Morgan Ales through a new collaboration with fellow Malvern business The Friday Beer Company.
Working in partnership to perfect the final product, labelling and associated packaging, the two Malvern based companies have released a collection of three unique blends.
The Morgan 4/4 Blonde Ale, the Morgan 3 Wheeler Dark Mild Ale, and a Morgan Aero 8 Rye Ale complete the collection, with each one representing one of the models in the Morgan range.
Founded in 1909, the 108-year-old Morgan Motor Company continue to thrive under the ownership of the founding family, proudly remaining the oldest privately owned motor manufacturer in the world.
The company is also dedicated to working with local businesses and this isn’t the first time they’ve worked with local producers to create their own range of merchandise having recently teamed up with Birmingham fragrance house Gruhme to launch a bespoke Morgan fragrance.
Like Morgan, the Friday Beer Company are also an independent company based in Malvern. Founded in 2011 by three local scientists keen to pursue their passion, Friday Beer have grown their business and developed a strong reputation for their quality ales.
Now stocked in over 50 outlets across the region, their portfolio of stockists includes a number of high end hotels, theatres and restaurants, as well as Harrods in Knightsbridge.
Friday Beer Company director, Gerald Williams, said: “The Friday Beer team are all thrilled to be working with a Malvern based, internationally recognised brand.
"We look forward to great success with sales of the range of beers uniquely branded for the Morgan Motor Company. Everyone involved has been exceptionally positive and supportive of this collaboration from day one.”
Morgan managing director, Steve Morris, added: “We are delighted to work with fellow local company Friday Beer to produce this collection of Ales for our customers and visitors.
"The final product, as well as the label and package designs, are absolutely fantastic and truly celebrate the heritage of the brand.
"I expect the collection to be received well and produce yet another success story of local businesses collaborating and sharing knowledge.”
The collection of Morgan Ale is available exclusively from the on-site factory shop, and will be on sale to the 30,000 visitors from all around the world who tour the factory each year as well as at many Morgan events throughout the season.
The heritage style packaging takes inspiration from a bygone era of automobile branding, and distinguishes the collection as an official Morgan product. The Morgan Ale is priced at £15.
The beers include:
Morgan Aero 8 Rye Ale 4.8% ABV
Based on a traditional British bitter this amber coloured ale is delicious and has been given a small twist. The recipe combines a variety of hops with grain to produce first class ale, whilst a touch of Rye malt gives it a slightly spicy edge with notes of honey. This beer will surprise and delight your taste buds in equal measure. The 4.8% ABV of this Rye Ale reflects the 4.8 V8 engine that powers the Aero 8.
Morgan 3 Wheeler Dark Mild Ale 3.0% ABV
Full of flavour and very easy to drink this dark ale recipe is a classic in the making. Based on the concept of the Mild Ale, this modern version is a session-ale and is equally good on its own or accompanying food. The 3% ABV of this Dark Mild Ale denotes the number of wheels on the unique 3 Wheeler.
Morgan 4/4 Blonde Ale 4.4% ABV
A vibrant blend of malted barley, oats and wheat gives this pale ale a higher malt profile than expected from its colour and strength. The careful selection of the hops and yeast has contributed to its aromas and complexity. Some tasters may detect hints of pineapple, blackcurrant or toast. This ale can be drunk chilled and is a perfect drink for a summer’s day. Like the other Ales in the collection, the 4.4% ABV has been chosen to celebrate and signify the iconic 4/4 model.