The iconic Royal Enfield name is coming back to Redditch through the development of a new speculative business park.
The former Redditch manufacturing site of the iconic Royal Enfield motorcycles is to be re-developed into factory and warehouse units.
Local firm EDR Developments Ltd is behind the scheme on what was most recently an old plating works, with property agents John Truslove carrying out the marketing.
Derelict buildings, some dating back to the Royal Enfield era, have been demolished and work started in February with completion in the summer.
A total of 11 units will be constructed, totalling 24,210 sq ft. Darren Ellis, a director of EDR Developments Ltd, said: “We are making a very significant investment which will bring employment to this area of the town.
“Aesthetically it will also make things a lot better than what has gone before.”
On Hewell Road, it will be known as Royal Enfield Business Park and is a part of the wider Enfield Industrial Estate.
Ian Parker, a director at John Truslove, added: “Following Hepworth Park and Acanthus Park – both marketed by us – being fully let, this is the only speculative development ongoing in Redditch.
“This shows confidence in the market where demand for flexible space has been evident for some time. We are expecting plenty of interest in this high-profile location.”
The Royal Enfield story began with the manufacture of parts for the Enfield rifle – the legacy of weapons manufacture was reflected in its logo comprising a cannon and the motto "Made like a gun". Royal Enfield was the brand name under which the Enfield Motor Cycle Company, founded in 1909, manufactured motorcycles, bicycles, lawnmowers and stationary engines.
During World War I Royal Enfield supplied the War Department with consignments of motorbikes fitted with sidecars capable of carrying stretchers. Other versions featured a Vickers machine gun sidecar attachment which could also be turned skywards and used against low flying aircraft.
Royal Enfield was loved, and continues to be loved, by enthusiasts, famed for the Royal Enfield Bullet, the longest-lived motorcycle design in history.
But, as with much of the British motorcycle industry, Japanese competition sent the company to the wall. Production of motorcycles ceased in 1970 and the original Redditch, Worcestershire-based company was dissolved in 1971.
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