Cadbury’s is reshoring the production of its iconic Dairy Milk brand to Bournville following the completion of a £75m expansion at its Midlands plant.
The expansion sees the introduction of two new production lines which will be dedicated to producing Dairy Milk, Dairy Milk Caramel, Dairy Milk Fruit and Nut and Dairy Milk Whole Nut as well as assortments such as Cadbury Roses and Heroes.
Cadbury’s now has a total of 21 Lines at the site making products such as Giant Buttons, Wispa, Easter egg shells, Caramel nibbles and Caramel eggs.
The facility now produces five and a half million blocks of Cadbury Dairy Milk, 400 million Cadbury Dairy Milk buttons, over a million Wispa bars, and 1.2 million Creme Eggs every day.
The expansion marks the first significant investment into the plant in 30 years and will secure modern manufacturing in the UK for the next generation.
Glenn Caton, president of Northern Europe at Cadbury’s owner Mondelēz International, said: “This £75m investment we’ve made means our Bournville factory can now favourably compete against manufacturing facilities in other European markets and retain the majority of Cadbury Dairy Milk and Cadbury chocolate production right here in the UK.
“Previously it cost three times more for us to make a chocolate bar here in Bournville than it did in Germany. That wasn’t sustainable. That's why our investment in these world class production lines is so vital. In total we have invested £200m in our manufacturing operations and R&D facilities across Britain to ensure we continue to make the nation’s favourite treats in the UK for years to come.
“We are proud to be the custodians of Cadbury and remain committed to the delicious taste and high quality of our brands. Our Bournville factory is not only an integral part of a thriving, modern British manufacturing sector, it is the home of Cadbury and heart of chocolate manufacturing to our global business.
“We don’t just make delicious Cadbury products at Bournville, we also invent them here. Every single chocolate product, wherever in the world it ends up being sold, starts life, in one form or another, in Bournville.”
Andrea Leadsom, secretary of state for environment, food and rural affairs, added: “This £200m investment into world-class production lines in the UK, including at the Bournville site, is a real vote of confidence in the UK as a great, global, trading nation and the ideal place to do business.
“Our thriving food industry is the largest manufacturing sector in the UK – bigger than cars and aerospace combined – which is why we remain committed to supporting investment and championing the excellence of British food and drink at home and abroad.”