Sub-4 and HSBC

(l-r) Clifton Bradeley with HSBC's Melissa Orpe

Sub-4 looks to establish a franchise

Sub-4, a Stoke-headquartered health company which specialises in biomechanics, has taken its first steps in establishing a franchise business with support from a six-figure funding package from HSBC.

The first Sub-4 clinic, established in 2003 by former British international athlete Clifton Bradeley, offers patients a range of muscle, joint and lower back treatments, as well as selling specialist footwear and equipment. After years of steady growth, Clifton identified an opportunity to capitalise on Sub-4’s expertise, strong brand and expanding customer base by franchising the business.

With the support of a commercial loan from HSBC, the business has opened a flagship clinic in Stoke-on-Trent and Newcastle-under-Lyme to demonstrate Sub-4’s offering to potential franchisees, as well as opening a fashion footwear store in Newcastle-under-Lyme town centre. The new premises are the first stages in Sub-4’s plan to establish a network of franchised clinics which circle town centre shoe stores.

The new premises will also allow the business to meet growing demand from new and existing customers. In addition, Sub-4’s new flagship clinic and shoe store has created seven new jobs and the business expects turnover to increase by 45% over the next two years.

Clifton Bradeley, founder and owner of Sub-4, said: “After establishing Sub-4 as one of the UK’s leading podiatric clinics, we developed an innovative new business model based around franchise clinics and shoe stores.

"It is HSBC’s financial backing and guidance that has allowed us to make the first step in what will be a bold new direction for the business.”

Hayley Miller, HSBC’s area director of Staffordshire and Cheshire, said: “We are very pleased to be backing Sub-4. It is a dynamic business which has a very ambitious growth strategy to capitalise on a significant part of the healthcare industry.

"We look forward to seeing the business grow and our continued support demonstrates our appetite to back businesses in Staffordshire and beyond.”

The deal was arranged by Melissa Orpe, HSBC’s Relationship Manager for Staffordshire and Cheshire.