Nottingham-based AppInstitute has acquired rival mobile app builder Appsme in a move which will almost double its global customer base.
Appsme was an Accel Partners portfolio company and a recognised industry leader in high scale mobile application platforms.
Over the past six years, the company has delivered over 200,000 apps to app stores and worked closely with leading handset manufacturers globally.
AppInstitute CEO and founder, Ian Naylor, said: “This acquisition shows our intent to establish AppInstitute as the global market leader in the low-code mobile app building space.
“Over the last five years, we’ve worked incredibly hard to build out some awesome tech. With this acquisition, we’re able to bolster 1,000’s of businesses in one fell swoop, which is personally extremely gratifying and proves the scalability of our business.
“Our easy to use App Builder platform enables businesses to leverage the power of mobile marketing to improve business growth and efficiency by driving transactions, encouraging loyalty and streamlining communications, we call that the TLC affect.
“I’m excited to see this diverse range of small and medium sized businesses come on board and start to take advantage of our enhanced TLC mobile app toolset as well as our best of breed app marketing solutions and strategies.”
Dubbed the ‘WordPress for mobile apps’, AppInstitute’s cloud-based service aims to revolutionise the app market by providing a SaaS platform that allows SMEs and individuals with little to no prior technical knowledge to create their own app with ease.
Appsme CEO, Nick Barnett, added: “We are delighted that AppInstitute has chosen to acquire Appsme’s customers.
“AppInstitute has a great product and will bring a number of new features to Appsme’s existing feature list.
“Personally, I feel there will emerge a handful of global leaders in the SME app-building space, and this acquisition helps cement AppInstitute’s place as number one.”