(l-r) Robert Beacham, Mayor Nicky Gale, John Whitehead
Kidderminster has officially welcomed Bistrot Pierre, the French restaurant group, which opened its doors last week (30 June), following a successful launch event.
The restaurant chain is supporting the town’s newest leisure and retail development – Riverside - and has transformed the 4,000 sq ft unit to create a traditional bistrot setting.
“I’m particularly proud of our design team, who have managed to transform our Kidderminster site into a restaurant which will really transport diners to France,” said Rob Beacham, co-owner of Bistrot Pierre which was founded in Nottingham in 1994 by Rob and school friend, John Whitehead.
The new bistrot seats almost 140 diners, with customers benefiting from seasonally changing menus which boast classic French flavours and a dedicated outdoor seating area.
“Now is the perfect time to have opened - as the summer months draw in, the bistrot will offer customers the perfect location to enjoy our fantastic food; including our popular steak-frites, boeuf bourguignon and classic crème brûlée.
“Our incredibly popular Menu Enfant option for our younger diners will also be available – making the bistrot the ideal space to enjoy a meal as a family.
“We work hard to ensure that our food is of the highest quality – as well as taking regular trips to France to inspire our menus – and I look forward to welcoming new and returning customers to our newest bistrot in Kidderminster.
“More and more people now see Kidderminster as the destination of choice and I’m confident that we’ll build a loyal customer base in the town and hope to attract visitors to the growing development as well as cater to those families visiting popular attractions in the region,” continued Rob.
With strong roots in the Midlands, the decision to open a restaurant in Kidderminster was an easy one according to Rob – who also saw the incredible potential in investing in the town during a time of such economic growth.
Cllr Ian Hardiman, Wyre Forest District Council’s cabinet member for planning and economic regeneration said: “We extend a warm welcome to Bistrot Pierre in Kidderminster. I’m sure this very attractive new restaurant will draw in friends and families to dine and be a key attraction at the newly developed Riverside.
“The council has recently invested £2m in revamping the public areas around the town centre and we are delighted to see that private companies, such as Bistrot Pierre, are recognising that Kidderminster has a lot to offer and has an exciting future for investors, residents and visitors alike.”
The new bistrot has around 60 new jobs for the local area, in a deal completed by Exchange Street Properties.