(l-r) Birmingham Bears and England star Chris Woakes with Ed Nicholson, Head of Sponsorship Unibet UK, and Gareth Roberts, Commercial Director at Warwickshire CCC.
Warwickshire County Cricket Club has secured a new two-year commercial partnership with Unibet to be its first official betting partner.
Unibet – which is part of the Kindred Group – will have a presence and provide responsible betting opportunities at Edgbaston for all Birmingham Bears home games in the NatWest T20 Blast as well as on international match days.
As part of the activation, Unibet branding will appear on the collar of all Birmingham Bears playing shirts and on perimeter branding within the Edgbaston stadium bowl.
Bears players will also work closely with Unibet’s content team on a series of social media videos to run throughout the team’s NatWest T20 Blast campaign.
Gareth Roberts, commercial director at Warwickshire CCC, said: “Unibet is one of the biggest online bookmakers in Europe and to welcome such a well-known brand as our first Betting Partner is a great fit for the club.
“We’re committed to providing the best possible experience, in a responsible way, for our spectators in attendance at Edgbaston.
"Unibet share these ambitions and we look forward to working with its team to develop some innovative match day opportunities.”
Sam Mead, head of marketing UK at Unibet, said: “We are passionate about Cricket at Unibet, and Warwickshire CCC perfectly matches our friendly, passionate and expert brand values.
"Edgbaston is one of the most enjoyable grounds to watch cricket in this country and as official betting partner we look forward to providing Bears fans with a variety of exciting and innovative bet types on the many big matches they host.
“Warwickshire CCC, like Unibet, very much lead the way as innovators in their field and we are particularly looking forward to working with them on England’s first Day/Night Test match against the West Indies later this summer.”
In addition to domestic cricket activation, Unibet’s partnership with Edgbaston will include a presence at England’s inaugural Day/Night Investec Test match against the West Indies and an Investec Test against India in 2018.
The venue also hosts NatWest T20 Blast Finals Day for the next two years and a NatWest International T20 against Australia in 2018.