A former tuition centre in Leytonstone has been transformed into a beauty training salon which aims to train 250 beauty therapists, make-up artists and nail technicians a year.
Embrace Beauty Academy will open at 208 High Road, Leytonstone on Saturday 19 August after a £40,000 investment from business partners Shakqoor Shakeel and Victoria Sylvester.
The centre will offer a unique opportunity for local people to complete fully accredited beauty industry qualifications in just 20 weeks.
The VTCT Level 3 Diplomas will be available in four different subjects: Beauty Therapy, Nail Technology, Make up Artistry and Massage Therapy.
In addition, the salon will operate as a high end commercial salon, providing a wide range of massage, nail and beauty treatments to the public featuring brands such as Dermalogica, Nouvatan, Pierre Rene, Skin Base microdermabrasion and CND Shellac.
The salon will be overseen by highly experienced beauty industry professionals and trainers, Robyn Hoddle, Yasmin Yusef, Rizwana Saleem and Viktoriia Zahorodna.
The beauty academy aims to offer advanced training to existing beauty industry professionals, as well as providing a unique opportunity for people of all ages to train or retrain for a career in spa wellness and beauty therapy, either as employees or as self-employed professionals.
Director Shakqoor Shakeel, a qualified dental hygienist, already runs a dental nursing training centre in nearby Leyton. Business partner Victoria Sylvester owns a similar beauty academy in Staffordshire which has proved extremely popular with people seeking beauty training as well as customers seeking professional salon treatments.
Shakeel said: “Between us we have an excellent track record in delivering government funded qualifications and training in the care, childcare, beauty and dental industries. We aim to create over 250 jobs each year as newly qualified beauty therapists, as well as enhancing existing therapists’ skills with further specialist courses to expand their range of treatments.”
Sylvester added: “What is unique about Embrace Beauty Academy is the opportunity to study government funded, advanced level qualifications as an intensive, 20-week programme – with free starter kits and uniforms included.”
She explains: “Elsewhere it can take one or two years to study the same qualification and that’s why we have found there is a real demand for this type of fast track, practical training option in a commercial environment.
"It means people get valuable salon experience whilst getting qualified, then they start earning, or start their own business, in just five months.”
The VTCT Level 3 qualifications are funded through the advanced learner loan scheme, which means those taking up the training can choose to take out a government funded loan to cover the course cost (£3,345).
Repayments do not start until the learner’s salary and earnings exceed £21,000 per annum. Each student will receive a free starter kit worth £250, comprising their salon uniform and equipment such as make-up or beauty products, depending on the course of study.