Westfield Driverless Pod

Westfield Driverless Pod

Westfield lands major £30m driverless pod deal

The Dudley-based sports car manufacturer has landed a £30m Government contract to supply driverless pods to South Korea.

International trade minister Mark Garnier has helped Westfield Sports Cars land a major £30m South Korean export deal.

During a visit to South Korea to strengthen trade and investment ties, the minister signed a UK-Korea deal on ‘joint automotive collaboration’ for the UK to provide the nation with driverless vehicles.

In one of the very first commercial orders signed for the export of the vehicles anywhere in the world, the deal will see Westfield supply the pods to North Gyeongsang, a South Korean regional government.

Garnier said: “The Midlands engine is in full gear as we lead the way in manufacturing expertise and show the world that Britain is open for business.

“Demand for our goods and services is clearly out there and we will continue to support businesses in making the most of global markets as we leave the EU.”

The UK has a strong automotive trading link with South Korea and the number of cars exported to the country has increased five-fold, making it the UK’s eighth largest export market outside of Europe – up from 16th in 2009.

South Korea has ordered five of the autonomous electric pods for initial testing with further option on 195. The project could provide millions of pounds worth of business for UK companies including Westfield.

Westfield chief executive officer Julian Turner said: “We are really excited to be working with the UK SMART City Team to help drive this technology of the future, from the West Midlands to South Korea.

“The team - consisting of Westfield, Heathrow, Ordnance Survey, Transport Research Laboratory, Cenex, Potenza Technology, Oxford University Energy Group, Fusion Processing – all have worked hard to develop the relationship together over the past 12 months and it is with great pleasure to be signing a deal between the parties. 

“There will be many great things to develop over the coming months, sharing legal, insurance, safety, technology and a passion to make internet of things work a better way”.

The UK is South Korea’s fifth largest foreign direct investor, and more companies than ever are keen to expand their operations and invest in country. 

Great Britain also attracted more foreign direct investment projects than ever before (year 2016-17).  With more than 2,200 projects recorded, the post-referendum figures show an increase of two percent on the previous year. 

Later this year, the Department for International Trade will launch one of the South Korean Embassy’s largest ever GREAT campaigns – focused on the automotive sector.

The GREAT campaign will look to boost our bilateral trade and investment ties, increase research agreements between Korean and UK institutions, and encourage more South Korean students to study engineering and automotive design courses at the UK’s leading universities.