The owner of one of Birmingham’s busiest and most popular nightspots is to open a new boutique cocktail bar and club with terrace in The Arcadian.
Innspired Leisure, the company behind the award-winning Players bar in Broad Street, will launch Olivia’s Townhouse in the former Reflex building next month.
The deal follows the company agreeing terms for a new lease for the 7,000 sq ft venue with Lambert Smith Hampton (LSH), which acted as marketing agent for LCP, the leading national investment and property management company that owns and manages The Arcadian.
Jonathan Codona, director of Innspired Leisure, said he hoped Olivia’s Townhouse in Birmingham would be the first venue of a new brand, with further venues opening across the country.
The company plans to spend £750,000 on refurbishing the venue, including installing a four-metre high tree that will be lit up at night, a fabulous outside garden area and a stunning first floor terrace.
The new concept, which will create up to 50 full and part-time jobs, will complement the company’s Players bars, which are open in four cities in England: Birmingham, Newcastle, Sheffield and Leeds.
“Olivia’s will be a different concept from Players and we are very excited to launch this new venture in Birmingham,” he said. “It will be a premium-led operation that is aimed at a sophisticated crowd – from friends who want to share a bottle of Prosecco on our terrace to those who appreciate a good cocktail. A food offering will follow too, which is currently being developed.
“It will be uncompromisingly glamorous with a lavish fit-out in the heart of The Arcadian. With all the developments taking place nearby in Hurst Street and the potential redevelopment of the wholesale markets, it is clear that The Arcadian is an exciting place to base ourselves and we’re very much looking forward to launching.”
The Arcadian comprises 10 restaurants, seven bars, two coffee shops, two hotels, the Glee Comedy Club and 15 retail outlets.