After celebrating their best performing year as a company, TotalKare are embarking on an ambitious plan for growth.
TotalKare supplies heavy duty vehicle lifting solutions, as well as providing aftersales care.
The company has been supplying mobile vehicle lifts for over 35 years, selling more than 6000 sets to customers ranging from multi-national operators to independent workshops. Sales and marketing director James Radford explains how they plan to grow their business.
How did the company perform last year in comparison to the previous 12 months and what do you put this success down to?
2017 was our best performing year as a company and we’ve been trading since 1982.
We had significant growth across all of our products, including mobile column lifts, fixed post lifts and forklifter systems. There was also increased revenue in the aftersales side of the business, with our commitment to service now starting to reap dividends.
One of the big challenges last year was to offset currency losses affecting our margins and we managed to do this by sourcing new suppliers for certain products.
Overall, we added nearly £500,000 of sales to our turnover.
Looking forward, what are your plans for the next 12 months and beyond? How do you see the business growing?
We are currently three years into a five-year plan to double the size of the business and 2018 will see the launch of our new CPD-certified online training platform, which sets the gold standard in vehicle lift operational best practice.
There is also a focus on diversification away from our core mobile column lift products into the light commercial vehicle market with Two Post lifts. This is a growing sector as van sales increase with home deliveries becoming more prominent.
What is underpinning this growth? What do you put it down to?
I would put this down to strong leadership and longevity within the industry. We are a trusted supplier in the marketplace, with over 50% marketshare in mobile column lift sales in the UK.
Our significant growth over the last 5 years has been through our ‘AfterKare’ products, where we offer the most comprehensive packages and service level agreements in the sector.
Are there any particular milestones or developments you’re expecting to reach this year? If so, what will they mean for the business?
We are exhibiting at the Commercial Vehicle Show and EuroBus this year and these will be great platforms to showcase our products and the new training platform.
How do you feel your company’s growth ambitions compare to the industry as a whole and why?
I see us as the leader in the vehicle lift supply industry and feel we are a lot more ambitious than our rivals when it comes not only to sales of products, but offering a complete solution in service, maintenance and training.
We see a lot of blue chip companies turn to us if they require a total lifting solution and aftercare package, as other companies don’t seem to want to invest in the service side of the business as much as we have.
What, if any, effect has Brexit had on the business and is your outlook positive or negative?
It had an effect in that we had to source different suppliers as we were losing money in currency exchanges in 2016.
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