Independent manufacturer Avanti has taken over a 3000 sq ft premises at Oldswinford Cross, to showcase their kitchens, bedrooms and bathrooms.
And a media area with an interactive TV displaying 3D room designs and product videos will help customers to visualise their dream kitchens and bedrooms.
Avanti, which enjoyed a record year of sales in 2017, employs more than 100 people at its manufacturing facility in Lye and at nine showrooms across the Black Country and Birmingham.
“We have been looking at creating an additional Avanti presence in this area for some time and wasted no time in taking the site when it became available in November,” explained Lee Capewell, managing director.
“The last six months have been spent creating a flagship showroom that marks a new way of displaying the products we sell. For the first time ever we have gone for large room sets rather than lots of smaller displays to provide a real-life ambience.”
He continued: “When people visit we want them to enjoy an experience and make it as exciting and pleasurable as possible, with the added bonus of lots of car parking at the rear. We’ve even got an operational kitchen so that we can regularly hold cooking demonstrations.”
Visitors will be able to view one of the most striking kitchen displays ever assembled by the company, including in-frame painted door styling.
There will also be a demonstration of ‘Avanti dynamic space’ that showcases the very latest in logical storage designed to make the transition from your car to the fridge, larder or laundry as easy as possible.
Lee concluded: “2017 was our best ever year and we are hoping to build on this with the launch of the Oldswinford showroom, opening up additional markets for us.
“There are also plans in place to acquire a prime site in Worcestershire, as we look to bring the Avanti name and reputation for excellent customer service to even more areas.”
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