WOOF&BREW Limited, a pet drinks company, has successfully raised £1m of new investment.
The investment will be used to increase the company’s sales and operational support in the UK and overseas so that WOOF&BREW can take full advantage of the incredible response they are enjoying from retailers and pet owners to their range of health and treat drinks for dogs.
WOOF&BREW will further capitalise on its position as the leader in the pet drinks industry in the UK and internationally, with new products being launched in 2019.
“We were delighted to receive the backing of a number of successful and influential individuals”, said Steve Bennett, managing director of WOOF&BREW.
He continued: “Since launching WOOF&BREW in 2013, we have created a new market, producing healthy drinks for dogs. We are confident that with this investment, we can build a major business in a lucrative and growing market place, with our brands, including Bottom Sniffer Beer for Dogs, Pawsecco, CHAM:PAWS, Anxious Hound and Senior Hound and our new, unique, subscription service."
WOOF&BREW worked with The Coutts Bank Investment Club to raise the funds and they introduced a number of ultra-high net worth (UHNW) clients with backgrounds in financial services and technology.
Hans Prottey, who heads the Investment Club at Coutts, commented: “We were first introduced to Steve by one of our existing investors with Coutts Investment Club. WOOF&BREW is a great example of an entrepreneurial British business that is growing rapidly, expanding internationally, and doing so profitably.
"At Coutts, we look to introduce fast-growing private UK companies with high calibre management teams to the Coutts Investment Club – and members of which, in turn, bring their valuable business expertise and commercial contacts, as well as their financial backing. Britain is a nation of pet lovers and the UK and international markets are growing year-on-year, often above other retail segments. The team have huge potential and a bright future ahead of them and we are delighted to be able to support them on this journey.”
Steve Bennett, who also founded ‘Dogfriendly’ and Lisa Morton a brand designer & consultant, brought their expertise and love of dogs together to launch the world’s first herbal teabag range for dogs. They have introduced dogs up and down the country (and beyond) to the benefits of a nice herbal cuppa.
The range created a new category in the pet sector, and has since developed, adding ‘Bottom Sniffer’ (an iconic doggy ‘beer’ that gives dog’s real tail-swagger), ‘Pawsecco’, and this year sees the launch of Cham:Paws. The company's range also includes health tonics designed to help tackle common doggy dilemmas like anxiety, itching, smelly breath and wind.
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