Elemental is seeking to raise £600,000 for a 26% share of the company through a crowdfunding round on SyndicateRoom.
They are creating a new range of lightweight sports cars designed for the track and road-driving enthusiast. The cars incorporate 21st century motorsport design principles, aerodynamics and materials. The first car in production - the Elemental RP-1 - will completely update the traditional idea of an occasional-use road and track car.
The RP-1 incorporates a carbon fibre tub (as seen in all F1 cars), motorsport-derived aerodynamics, dramatic styling and owner-tuneable suspension. It will be available with a choice of engines to suit all uses and driving styles.
The core members of the team have a multi-disciplinary motorsport and engineering background, having worked on some of the world’s most successful and admired super-sports cars and racing programmes.
John Begley, technical director of Elemental said, "When I was looking to buy a track-day and competition car, having looked extensively and driven a number of existing cars, I concluded that I could actually do better.
"So I brought in friends and colleagues to help me design a new car. We originally set out to build a lightweight, two-seater, track car with exceptional performance and easily adjustable dynamics.
"But once we started, we realised we could incorporate some major material and design advances and make the car not only track-capable, but also road legal, class-leading and offer it for sale.
"This concept became the RP-1, a car that can be easily configured by the driver for their driving style and environment, while offering a car that brings modern motorsport thinking and materials to the widest possible audience."
Gonçalo de Vasconcelos, founder and CEO of SyndicateRoom, said: "We are very excited to be helping Elemental to raise the money they need to push forward decisively with this fabulous car and the significant advancement their company represents for the British motorsport industry."
In addition to the chance to invest to own shares in Elemental, investors will also be offered a range of other perks including:
Those interested in investing in the project should visit: https://www.syndicateroom.com/elemental?tab=0#deal
The Elemental Group team comprises:
John Begley / Technical Director
John has always been about vehicle handling and dynamics. He has designed the chassis, suspension and aerodynamics of Nissan and Triple Eight race winning BTCC cars, worked extensively on mechanical and aerodynamic development for the McLaren F1 team and had critical design input into the McLaren Mercedes SLR, 12C and P1.
Peter Kent / Composites
Peter has spent many years specialising in carbon composite materials, vehicle concept design and hybrid/electric powertrains. His notable projects have included the 2008 championship winning McLaren F1 car, the McLaren 12C and P1 hypercar, F1 design for Toyota and Marussia Virgin, and Airbus carbon composite wing process management.
Jeremy Curnow / Project & Finance
Jeremy has a long history in vehicle dynamics, mechanisms and project management, having worked for many of Europe’s foremost sportscars manufacturers, (McLaren, Porsche, AMG and Lotus). He also brings experience of commercial and business management from his work in this and other business sectors.
Mark Fowler / Bodywork and Aerodynamics
Mark, who co founded Elemental with John, has spent many years as a specialist in Formula 1 aerodynamics and body design for McLaren and was previously a Body-in-White design engineer for a number of major automotive manufacturers.
Guy Colborne / Exterior and Interior Designer
Guy is a Car Designer who has worked on projects for Pininfarina, BMW, Daewoo, Opel and Ford. Working closely with John, Mark and Peter, his minimalist RP1 styling is designed to offer the best possible aerodynamic package. Guy also is a visiting lecturer at the Royal College of Art on the renowned Vehicle Design course.
Ian Hall / Operations
Ian has a wide range of experience writing and implementing processes and standards, (ISO9001) in his production and quality management roles in the automotive, pharmaceutical and aerospace industries.
David Pittard / Test and Development Driver
David is an emerging talent in the British motor racing scene, having won the British Endurance Championship 2012. Most recently he has been chosen by Jason Plato to be part of the Tesco backed KX Akademy competing in the Ginetta GT4 Supercup and has been named a BRDC (British Racing Drivers Club) Rising star.
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