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Friday Social: Envelopegate, Twitter Fights Eggs, and Snapchat’s Value

Here's this week's round up of what's been happening in the fast-moving world of social media.

Brands capitalise on “Envelopegate”

As the world woke up on Monday morning “Envelopegate” was the main headline on news broadcasts everywhere. The debacle stole the show at this year’s Oscars when a mistake by PwC accountant and keeper of the envelopes, Brian Cullinan, meant that La La Land was named Best Picture instead of Moonlight. It turned out that Cullinan had been so distracted by tweeting a picture of Emma Stone that he neglected his envelope-handing duties.

Brands were quick to jump aboard the hype and the tweets started rolling in:

Some brands even took the opportunity to throw shade…

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