Heidi Klum

Heidi Klum

Heidi Klum to produce Lidl fashion collection

Budget supermarket chain Lidl has announced a collaboration with German supermodel and designer Heidi Klum.

The collaboration will see the model produce her own fashion collection which will be available exclusively at Lidl stores later this year.

Klum said: “Lidl is known for making quality products at affordable prices and I’m proud to partner with them on this fashion collaboration.

“I had so much fun designing the pieces in this collection and can’t wait for you to see it. I hope you love it as much as I do.”

Lidl said the collection would be “high end, yet affordable” and customers across Europe and the US could look forward to seeing the clothes later this year.

Ryan McDonnell, Lidl UK’s commercial director, added: “As both a global fashion icon and grounded individual, Heidi is an incredible source of inspiration, which we think will really resonate with our customers.

“We are extremely excited about offering our most premium fashion range to date, and look forward to the first collection going on sale later this year.”