CSR is not about a one-off, one-way donation. It’s an increasingly important way to cultivate an engaged and loyal workforce, says Emma Davidson of Express.
Studies show more and more of today’s employees want to be part of a company that makes a positive impact and gives back to the world around them.
It’s been proven engaged staff are 38 percent more productive, create energy within their teams and are ambassadors for the organisation both in and outside the workplace.
So how can employers find ways to include CSR into the day-to-day running of their businesses, which will appeal to all staff members?
Make it part of your day-to-day
Why should employers work CSR into the working day and make it something other than an obligatory paragraph on the company website?
How can participation in employer-sponsored activities allow employees the opportunity to do things where they don’t worry they are taking time away from their work or families to help others
Communication is key
How can employers communicate CSR to employees in a way that aids understanding and connection with the policy?
How can employers make their CSR policies stand out from the large volume of business messages, already regularly communicated to staff?
Building a stronger team
How CSR can promote a greater sense of camaraderie and unity among employees as they work towards a shared mission and common goal
How employees’ teamwork through CSR can help create a healthy competition between colleagues
Why does CSR allow more engagement between senior management team and more junior employees?
Creating a loyal workforce
How does giving employees a chance to give back to their communities also help instil a sense of pride to work for a company that supports philanthropic programmes, which can lead to increased loyalty and better retention?
How businesses can use CSR as a recruitment strategy as it becomes a crucial part of companies’ core values?
How Express works CSR into its day-to-day business policies
The Salvation Army Regent Hall worked with Express’ client Metro Bank on a refurbishment of its drop-in centre. Express and Metro Bank partnered to donate products to the refurbished Salvation Army drop-in centre from Express and some of its suppliers and members of the Express team went to over-see the process.
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