The recovering entertainment retailer is expecting to sell 10 vinyl records a minute on the run up to Christmas as sales soar.
With a predicted 10 records being sold at hmv every minute, in-store and online between now and Christmas, the retailer is on track to sell 1.5 million records in 2017 – a feat that has not been achieved since the late 1980's.
Sales are strong across all genres including new releases and back catalogue tiles, with the Gallagher brothers fighting it out in the hmv best seller list. hmv's top five selling albums on vinyl this year are set to be:
These impressive sales have helped hmv to assert its dominance in the vinyl market this year with the store on track to hold one third of the entire UK vinyl market by Christmas, providing a major shot in the arm to the chain.
John Hirst, hmv music manager, said: "2017 is set to be our biggest year for vinyl sales since the late 1980's, with demand soaring across all genres and artists. hmv now accounts for well over a third of all LPs sold in the UK.
“A strong year for new releases from artists such as Ed Sheeran and Rag & Bone Man has been followed up with a really strong back end, with the Gallagher brothers really driving the LP sales into Q4.
“Sales also continue to soar across our back catalogue, perhaps as people use streaming as a discovery tool alongside wanting to browse and collect physical music formats."
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