Matthew Barnes, CEO of Aldi UK and ireland
Aldi has reported record sales for December as Christmas shoppers flocked to its stores over the course of the festive period.
The supermarket chain saw year-on-year UK sales increase by more than 15% during the final month of 2017.
This uplift pushed Aldi’s total sales in the UK and Ireland during 2017 beyond the £10bn barrier for the first ever time.
Christmas sales were boosted by a surge in demand for Aldi’s premium ‘specially selected’ products, with sales increasing by over 30% year-on-year during December.
Top-selling specially selected products included mince pies, sweetcured gammon joints topped with a gingerbread crumb, Aberdeen angus beef roasting joints and Irish cream liqueur.
Matthew Barnes, CEO of Aldi UK and Ireland, said: “This was our busiest-ever Christmas as millions of festive shoppers switched to Aldi from more expensive food retailers.
“Although we saw strong growth across all categories, the performance of our premium Specially Selected range in particular surpassed all expectations.
“This is a clear sign that shoppers knew they could indulge in Christmas treats and festive essentials at Aldi for a fraction of the price they would pay elsewhere.”
Aldi sold more than 6.8 million bottles of wine, champagne and Prosecco during December – equivalent to over 200,000 bottles per day.
It also sold over 4 million mince pies and more than 100 million packs of veg, including parsnips, sprouts and carrots.
Jo Causon, chief executive of The Institute of Customer Service, said: “Disruptors in the retail market such as Aldi are certainly challenging the norm.
"Its record profits are proving that consumers are switching to Aldi from more traditional competitors such as Tesco, Sainsbury’s and Asda.
“Our own research reveals that a key reason for this is its rapidly improving customer service offering, and Aldi has now overtaken M&S and Waitrose in our bi-annual UK Customer Satisfaction Index.
"Added to this, analysis from the Institute highlights that – between December 2008 and December 2015 – Aldi achieved both the highest improvement in customer satisfaction and the highest compound revenue growth of any supermarket, providing firm evidence that customer service holds the key to improved financial performance.”
Our BQ Bulletin emails will land in your inbox at 7.30am, Monday to Friday, with a mix of the latest local business news, national news, and features to inspire you. Sign up here!
Click here to read our privacy statement