Peter Marks, CEO of Deltic Group
The UK’s largest operator of premium late-night bars and clubs saw like-for-like sales grow by 8.2% in the four weeks to 31 December.
The Deltic Group continued its impressive track record of materially outperforming the rest of the market after seeing like-for-like sales soar over the festive period.
The group’s strong trading performance was boosted by a rise in pre-booked Christmas parties and a record-breaking New Years Eve, which saw the group rake in £2.4m.
Deltic’s portfolio boasts an impressive 59 venues and includes brands such as Bar & Beyond, ATIK, PRYZM, Fiction, Cameo, Kuda and Vinyl.
Peter Marks, CEO, said: “We’ve seen a strong trading period in December, with total sales up 8.2% on the previous year, and a record New Year’s Eve. This follows a fantastic student fresher’s season and Halloween.
“The strong performance was further aided by the refurbishment programme that continues to yield great results, and the focus on entertainment and premium service and products. It is anticipated that the first full refurbishment programme will be completed over the coming financial year.
“I believe that our recent performance reflects the group’s quality brands, well invested estate, industry leading central sales and social media campaigns and dedication to customer service, in tune with the appetite amongst consumers for great nights out, particularly on special occasions.”
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