Record Christmas footfall boosts Lidl

Record Christmas footfall boosts Lidl

The discount supermarket chain saw more customers than ever walked through the doors of its stores during the festive period.

Lidl UK saw like-for-like sales across its estate rise by 16% during the festive period as more customers than ever before chose to shop at its stores.

The busiest day of the season, which was also a record trading day in Lidl UK’s history, came on 22 December, while the week commencing 18 December 2017 was Lidl UK’s strongest ever trading week.

Roughly 600 tonnes of brussels sprouts, 17 million mince pies, and over 800,000 litres of champagne and prosecco were sold. Sales of champagne and prosecco were up 25% and 60% respectively.

Lidl’s Deluxe 24-month matured Christmas pudding, the world’s first, was one of the best-selling products in the range, contributing to a 60% increase in its luxury Christmas pudding sales.

Premium alcohol products also went down well with customers, with the introduction of brand new Deluxe liqueurs for the festive season, including crème de cassis, triple sec and cherry brandy.

The bestselling products in this range were Lidl UK’s Hortus pink gin liqueurs, with 644 bottles being sold every hour throughout the Christmas period, contributing to a 39% increase in total gin sales.

Christian Härtnagel, Lidl UK CEO, said: “Lidl UK has had a fantastic 2017 and this was capped by our strongest Christmas trading period to date.

“Customers came into our stores to buy more of their Christmas items, knowing they could find high quality products at market-leading prices.

“The commitment of our 20,500 colleagues across the country was key to our success during this busy period and I’m extremely grateful for their contribution.

“We look forward to bringing the Lidl offering to more communities across the UK, as we continue our rapid expansion plan this year.”

Lidl UK’s store expansion also continued at pace in December, with the openings continuing throughout the holiday season.

Nine new stores opened during this period and Lidl UK ends the year with 693 stores, up from 650 at the end of 2016. The 700th store is set to open early this year.

To support its ambitious expansion, the supermarket also announced a new RDC for Greater London this week, which will be based near Luton and could potentially create up to 1,000 new jobs.