Mercedes-Benz has kicked off 2018 with a new sales record after selling almost 200,000 cars in January.
With a new sales record, Mercedes-Benz started the year 2018 as successfully as it concluded the previous year.
In Germany, Great Britain, Portugal, South Korea, Australia, Taiwan, the USA, Canada and Brazil for example, the brand maintained its leading position as the premium brand with the most new registrations.
January was also highly successful worldwide with deliveries of 193,414 vehicles and growth of 8.4%, Mercedes-Benz made its best start to a year of all time, thus continuing seamlessly from its seventh consecutive record year.
“With more than 193,000 Mercedes-Benz cars sold in January, we achieved the most successful start to a year in the company’s history. And with the presentation of the new G-Class, we had an emotional start to the new year,” said Britta Seeger, member of the board of management of Daimler AG responsible for Mercedes-Benz Cars' marketing and sales.
“I am delighted that we are setting standards not only with our unit sales, but also for example with the new smart configurator with real-time 3D car visualization. In this way, we are offering our customers an innovative platform upon which they can configure their future car.”
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