Pyeongchang Winter Olympics

Pyeongchang Winter Olympics 2018

British exporters clinch gold at the Winter Olympics

The minister of state for trade and export promotion, Baroness Rona Fairhead, is celebrating British gold-medal export success, as the Pyeongchang Winter Olympics opens in South Korea.

As Team GB athletes prepare to compete in the snow and ice over the coming weeks, UK companies have already been using their cutting-edge capabilities to get the games up and running.

Companies which have won contracts to supply the games include FoamHand, whose event management expertise will be used to reduce crowd congestion and manage spectators at large events. 

Another innovative company to win a contract for the games is Liverpool-based Blacc, after successfully recruiting and training more than 3,300 stewards and volunteers at the London 2012 Olympics.

Visitors to Pyeongchang will also be able to travel in style in driverless “autonomous electric pods”, which have been supplied by Westfield Sports Cars in the West Midlands, after signing a £30m contract last year.

Trade between the UK and South Korea has nearly doubled since 2010, totalling £11.4bn in 2016, with UK exports to South Korea now worth £6.1bn.

Baroness Fairhead, minister of state for trade and export promotion, said: “As Team GB goes for gold at the Winter Olympics and Paralympics in South Korea, our exporters are already on the medal table after landing contracts to get the games up and running.

“Their success shows the high demand for UK goods and services around the world. When high-quality is what’s required, people buy British.”

Adam Down, CEO of FOAMHAND Limited, added: “FOAMHAND is proud to be supporting the PyeongChang 2018 Organising Committee in delivering the Winter Olympics.

"Our team’s technical expertise in developing and testing operational plans will improve spectator experiences during the event.

"DIT helped cement our reputation as the leading Crowd Management Experts for global major event organisers, and were instrumental in making the right connections at the early stages of our engagement in South Korea.”

In total, eight companies from across the UK have won contracts to supply the Winter Olympics held in Pyeongchang, South Korea.