Ever wanted to see the white sand beaches of the Bahamas from the comfort of your sofa? Virtual reality has been making headlines for its power to transform user experience, immersing an individual into a world beyond the norm.
Virtual location experience can create added value for businesses from healthcare to tourism, enabling online visitors to ‘walk’ through any location from exhibition centres to museums, explore houses for sale, choose the best table in a restaurant, show accessible routes for people with mobility issues, and even browse a shop before physically visiting the store.
One business championing 3D technology is Yorkshire-based Apollo3D. Utilising state-of-the-art 3D technology and 360 high definition modelling, Apollo3D create interactive showcases which can be accessed from any website to take visitors on an immersive virtual tour of a space which includes 3D floorplans and exciting 'Dolls-house' style views.
Its show stopping technology has delivered virtual experiences for the hospitality, property, entertainment and manufacturing markets including the upcoming Northern Business Exhibition.
The Northern Business Exhibition, taking place at Manchester Central on 18 and 19 April, will be transformed into a virtual model taking visitors on a seamless tour of the exhibition space. With the addition of ‘hotspots’, information such as website links, prices and product descriptions can be embedded within the tour to ensure the exhibition’s commercial benefit will continue long after the doors have closed. Once posted on their website, the showcase will be shared with all exhibitors to extend the visitor experience of those attending in person as well as those online.
Mark Shepherd, founder of Apollo3D said: “Today’s consumers are more digitally savvy than ever before. As a society, we expect to be able to use tools such as Google to see maps showing images of roads and streets, that same expectation will arrive for the 3D internal view enabling us to experience a building or location. Being able to give potential customers a taste of what they can expect before buying or visiting can offer businesses real stand out, bringing the experience to life in a new and exciting way.”
The advance of 3D and VR technology will be both disruptive and game changing across many different industries. It offers every business the chance to rethink how they present to and engage with, their customers and opens new possibilities for showcasing products and services to an increasingly digitally savvy society.
Apollo3D will be exhibiting at The Northern Business Exhibition on 18 and 19 April 2018.
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