Mark Goddard of UBS
Mark Goddard, managing director, desk head, private wealth management at UBS, provides his top tips for aspiring business leaders.
What does your role involve?
I am responsible for leading a team of individuals who advise High Net Worth clients in managing their wealth. I coach, mentor and support my team in developing business and putting the client experience at the heart of how we operate.
What is it the company does?
We help individuals identify what is important in terms of their family, business, passions and wealth, then develop a comprehensive financial plan targeted at achieving their individual goals and objectives. We have a broad and deep advisory capability covering areas such as succession planning, philanthropy, investing and financial planning.
What do you believe makes a great leader?
Leading from the front – building respect and credibility through showing not telling. A desire to constantly learn from both mistakes and successes, not being complacent and challenging oneself to be better. Listening and responding to valid concerns and taking action where required.
What has been your biggest challenge in your current position?
I manage a team with a diverse range of personalities and motivations. One of the most challenging aspects of the role is working out how to get the best out of each individual. This requires adaptability in communication style and developing a deeper understanding of what people are looking to achieve from both their current jobs and future career aspirations.
How do you alleviate the stress that comes with your job?
Playing guitar/music with my two young daughters. Regular outdoor exercise whether running, playing hockey with my children or taking walks with my family. Alternatively, I'm an amateur historian and enjoy burying myself in books about 15th / 16th century England!
When you were little, what did you want to be when you grew up?
I wanted to be in a rock 'n roll band!
Any pet hates in the workplace?
Arrogance and individuals who belittle others.
Where do you see the company in five years time?
The leading wealth manager in the UK domestic market renowned for the consultancy nature of the advice we provide our clients. Our business has grown exponentially from working with and understanding the needs of business owners and entrepreneurs in the UK. I envisage this becoming a key differentiator as we continue to address what is most important to these individuals whether their family, business or passions.
What advice would you give to an aspiring business leader?
In dealing with a wide cross-section of successful business owners, one of the key things I have learned is that there is no individual thing that has made someone successful. Ultimately it is a combination of some more obvious traits – hard work, strong belief in a given business purpose and effective communication skills – along with some softer qualities e.g. inspiring others to believe in your passion, coaching and mentoring, and being aware of the non-business aspects of your employees' lives (family, holidays, hobbies etc.).
Where did you start your career?
I joined Coutts & Co. on their graduate scheme the day before the attacks on the Twin Towers (10th September 2001).
Give us a brief timeline of your career so far.
Following just over three years working at Coutts, I joined UBS in February 2005 as a Client Adviser. I spent 5 years building my client base of predominantly business owners before taking on additional responsibilities as Sales Manager for the UK and Jersey businesses. In 2012 I moved into a full time managerial role leading a small team of Client Advisers in the UK market. Over the last 6 years the team has grown to 20+ individuals with a specific focus on supporting the needs of entrepreneurs at different stages of their wealth journey.
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