Engagement with technological innovation is improving the human capital of businesses and helping to fulfill their true potential, according to Ingvar Gudmundsson.
A new technological era has emerged as developments across multiple tech platforms allow companies to be more efficient and profitable than ever.
For decades technological progressions have defined the business sphere, with those companies accepting and adapting their business earliest benefitting the most.
Continued advancements in business technology have streamlined internal processes and enabled employees to focus on more rewarding aspects of work rather than dull and basic tasks, that although vital to a business, often constrain human creativity.
Previous tech advancements like Excel – now viewed as common place and a foundation of any business – were similarly viewed with a skeptical outlook upon their inception. Embracing future technological innovations in this age, has the potential to transform the efficiency of a business just as the advent of Microsoft Office did over a decade ago.
Voice recognition software for example, is now liberating business owners and receptionists alike. It is limiting the need for customer service exchanges on the phone, such as appointment bookings. Furthermore, the automation of administrative tasks can boost certain business functions. New age automotive technology can not only be operational 24 hours a day, 7 days per week, but also has the ability to discern certain patterns within the data and produce an outlook in an extremely efficient and fast-paced way.
By enabling companies to focus their resources on more profitable aspects of their enterprise, the technology is therefore creating a more cost-effective workforce.
In particular, innovations are freeing up the human elements of a business, in order to make personalized contact more impactful. By cutting out basic administrative tasks, businesses can serve consumers where it matters and focus on establishing stronger client relationships.
Moving mundane tasks from the human element of the business also presents an opportunity for retraining and progression.
A 2017 report by the Explore Group found that 94 per cent of employers within the tech industry believed there was a skills gap in the industry. Furthermore, Brexit will impact those working within the tech industry, as the UK would be 1.2 million IT skilled workers short if they weren’t found from outside the UK. This presents an opportunity for businesses to train UK staff to be tech proficient with in house learning schemes, as the new immigration policy should see that foreign workforce dwindle.
By peeling back automation anxiety and embracing change, just as businesses have over the last few decades, businesses of all size can guarantee they meet increasing consumer demands and stay ahead of their competition in a post-Brexit market. It will be those businesses who embrace the advancements quickly that benefit the most in terms of human capital and begin to reap the utmost rewards to their bottom line.
When entering an era for businesses with increased opportunities in efficiency and cost effectiveness, it is however critical that we understand that there are certain business tasks that can only be undertaken by people.
Personalized customer service is the foundation of any successful business as a human’s ability to recognize emotion and assess a client’s needs through cognitive functions allows for the building of long-term relationships. It is the technologies’ ability to free up the human elements of a business to focus greater time on emotive based tasks that is automations’ great benefit.
Combining the technologies output with a personalized approach should provide the perfect outcome in terms of efficiency and results.
Ingvar Gudmundsson is founder of small business software SimplyBook.me. The software offers a 360 degree service – from a customizable front of house website, a sophisticated automated booking and cancelling system, secure online payments and security, business analytics, widgets for apps like Facebook and the popular readymade chatbot ready to be installed. It is a tool which means that the life-blood of the business – appointments for work – are never missed or dropped again.
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