When recruitment specialists Adler noticed the increase in job adverts for ‘IT Gurus’ and ‘Development Wizards’, they conducted some research to see if that helped – or hindered – recruitment…
The idea that job title buzzwords can help to attract talent is not a new one, but firms seem to be layering on new levels of creativity when it comes to designing names for all kind of (seemingly pretty standard) jobs. And if we aren’t hiring ‘Rocket Scientists’, what do the rest of us really need?
Here’s a snapshot of some buzzwords you may see out there:
Candidates must have expert knowledge in a field and a high level of problem-solving skills. They’ll also be able to pass on knowledge to other workers.
Vast amounts of creativity are needed, likely balanced with a very technically-based skillset and able to bring a unique style to work.
Must be self-motivated, with lots of energy and an ever-positive attitude in the face of problems. Almost certainly target-driven and likely from a sales background.
Storytellers lead PR efforts and coordinates promotion across many different channels. They’re in charge of how a brand communicates its ideas to the public to drive increased sales.
These positions demand workers with extensive knowledge of a niche area of expertise, most likely in the realm of technology (such as a programming language).
Rockstar may be used if a company is looking for a forward-thinking individual in their field of knowledge who can produce out-of-the-box ideas. They’ll likely also be target-driven and will regularly exceed said targets.
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