Auro, an AI-driven ‘Personal Trainer in your ear’ fitness app has launched to bring a smart and bespoke fitness experience to the majority of consumers unable to afford a PT.
Research shows that having a personal trainer improves the chances of achieving fitness goals by 73%. However, out of the 9.7 million gym members in the UK and the 10 million or so who run actively, only a quarter of a million use personal trainers because of the costs attached to the service.
Auro aims to fill this gap in the market by providing a ‘PT in your ear’ for a basic £8 per month subscription.
Users can select pre-recorded audio workouts to hear a coach in their ear overlaid on a curated playlist taking them through a workout as if the PT were with them physically providing guidance on proper form, motivating them to keep pushing and giving them timely reminders to avoid common errors that often lead to injuries. The product mimics the one-on-one experience of being with a PT with the benefit of being able to do sessions on your own schedule and without the prohibitive cost of hiring a PT.
Having experienced first-hand how a PT had helped him get results and get back in shape after suffering from a sports related injury, Anta Pattabiraman, Auro’s CEO, wanted to leverage technology to bring the same effectiveness and personalisation of a PT to the masses at a cost that could be afforded by everyone. This led him to quit a decade long career at Goldman Sachs as an algorithmic trader to co-found Auro with his childhood friend Karthik Narayanan, a senior technologist in Samsung R&D.
While most of the apps in this space have focussed on video-based platforms, which results in poor end user experience, Auro instead enhances fitness non-invasively, without radically changing behaviour, thereby increasing the chances of users sticking with a fitness programme. Auro’s programmes currently has classes built for treadmill, outdoor runs, strength, spin, cross trainer and HIIT, and plans to add other programmes for rowing, boxing and the stair climber soon.
Every workout comes with the motivation and coaching of a PT along with a curated music playlist. Anta Pattabiraman said: “Music is extremely important to the workout experience. Our classes have great music blended into them already; we use an in house DJ, so our users don’t have to spend hours curating playlists or pay for music subscription.”
Celebrity personal trainer, Jane Wake, who is among a few top personal trainers that have partnered with Auro, commented: “PTs should be able to make such a difference to an individual that they can feel empowered to hit those fitness goals, even if the individual didn't feel this way at the start of their fitness journey. Auro combines all the benefits of a PT but with the analysis and intelligence of an app so you can gauge progress and have programmes adapt accordingly to your personal use, without losing that real human touch.”
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