Collagin, a gin distilled with pure collagen, has officially launched in John Lewis stores nationwide after gaining a cult following.
The gin, which has already caused a stir among gin fans worldwide, will be stocked in all 50 John Lewis stores in the UK as well as being available online. The unique gin has also secured the 'Gin of the Month' accolade for September.
Ffion Lloyd, assistant buyer, gift food & alcohol for John Lewis, said: "Gin continues to grow momentum, and whilst we've seen lots of flavours and brands we loved the uniqueness of the collagen infused gin, it's smooth to taste with lovely hints of citrus and comes in a beautiful bottle with crisp branding. We're looking forward to launching it with us this Autumn and are confident our customers will love it."
The co-founders, Camilla Brown and Liz Beswick, will be touring the country to hold in store tastings, including Oxford, Reading, Milton Keynes and Bluewater from September onwards.
Collagin co-founder Camilla Brown comments: “Launching with John Lewis is an absolute game changer for us. Considering we launched last March with a product some people thought of as a gimmick, we are so proud we've proven ourselves to be a contender in the competitive gin world.
“Being stocked with one of the most respected retailers in the world is another step towards proving to the naysayers that Collagin may have an opinion splitting USP, but ultimately is a bloody good gin."
The news comes after the company recently launched a sell-out limited edition Pink Rose version. They are also in discussion with John Lewis to create an exclusive Christmas version.
The cult gin is distilled in the Midlands, UK and bottled in Lancashire, UK. Collagin is made with America’s number one collagen brand which does not affect the taste, smell or appearance of the gin.
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