Integrated creative agency, LIFE, yesterday launched #365daysofgood campaign celebrating the positive actions of brands every day throughout 2019.
The initiative is designed to show how brands can be powerful and important driving forces for change, be it through major projects or smaller actions that make people’s lives a little better every day.
Google’s year in search showed that people are searching for ‘good’ in the face of major global challenges. (source: Google)
For the past 11 years, LIFE has focused on work that is both commercially successful and does good, working for major brands such as Carlsberg, Coca Cola and Whitbread.
#365daysofgood will be a way of counteracting some of the major challenges in 2019, which is set to be another turbulent and pivotal year for many around the world.
However, as LIFE is set to highlight, brands can be a force for good whilst also achieving significant commercial success. Good brand actions will be curated and shared on social channels every day throughout the year, using #365daysofgood.
“Producing work that’s ‘good' isn’t just a nice-to-have – it’s a commercially astute objective. Whether you like the word ‘purpose’ or not, it’s proven that brands that are seen taking positive action have a significant advantage,” comments Rachel Deacon, MD of LIFE, “They build preference, trust and long-term commercial strength.”
Deacon adds: “At LIFE we like to make brands famous for good reasons. It’s a simple idea that sums up our agency ambition and builds a competitive advantage for our clients.
“#365daysofgood will use 5 minutes every day throughout 2019 to highlight the wide range of brands that are taking positive action - from agile start-ups to some surprisingly big players and from large-scale business-wide initiatives to small steps in the right direction. It’s all good to us.”
Follow #365daysofgood throughout 2019 to discover how brands are making positive change happen.
The UK Social Entrepreneur Index, sponsored by UBS, is a celebration of social entrepreneurship across the UK.
Open to social entrepreneurs tackling a social or environmental issue at any scale, entrants will act as beacons of inspiration for others to encompass positive social impact.
For more info visit www.socialentsindex.co.uk.
Our BQ Bulletin emails will land in your inbox at 7.30am, Monday to Friday, with a mix of the latest local business news, national news, and features to inspire you. Sign up here!
Click here to read our privacy statement