Go North East, which has been running National Express coach services for over 40 years, has managed to secure a new five-year contract.
The deal sees the group manage three new routes in addition to the 14 country-wide services it runs already.
The three new services are Ashington to London and South Shields to London in the North East, and Lichfield to London in the West Midlands.
Go North East is purchasing four new coaches for the contract and an additional nine vehicles are being bought to upgrade its existing fleet of 24 coaches.
Managing director, Kevin Carr, said: “This is a big boost for our business. We have a healthy track record in running services for National Express and that undoubtedly helped us win the tender.
“Yet we also pushed ourselves even further on commitments to providing enhanced performance.”
The group is running both internal and external recruitment campaigns, including open days, to recruit full-time and call-up coach drivers.