Greggs sales continue to rise

Greggs sales continue to rise

Despite growth slowing in the fourth quarter, Newcastle’s Greggs bakers have seen another year of growth across their business.

As the company-managed shops enjoyed a net increase of 48 over the year, total annual sales rose by 5.2% against 2014. The total number of Greggs stores trading ended the year at 1,698.

Sales across the fourth quarter still grew, but by a comparatively lower margin of 2.3%, which the retailer blamed on ‘stronger comparatives and weaker footfall’ than anticipated.

Chief executive Roger Whiteside said: “2015 saw us deliver another excellent year of progress as we continue to transform Greggs into a modern, well-invested food-on-the-go retailer.

“We anticipate that we will report full year results for 2015 in line with our previous expectations. In the year ahead we will continue with the implementation of our strategic plan to enable the business to compete more effectively in the food-on-the-go market.”

The breakfast offering is the fastest growing part of the day, and they’ve announced plans to expand their coffee ranges by adding the more ‘modern’ options of mocha and flat white to the menu in 2016.

Also this year will be an increased focus on ‘food-on-the-go’, clearly a buzzword for their future plans, as they look for efficiencies and ways of increasing their sustainable growth.