Entrepreneur David Copple of Sunderland-based Shine has launched a new app aiming to transform the way businesses recruit.
The Shine app has already been used by a number of major blue chip companies and has been hailed as ‘a real success story for the city’.
The app helps businesses and recruitment agencies make use of video interviewing in order to assess candidates’ suitability for a role, before taking them to formal interview.
Responses can then be accessed and assessed by the hiring manager, meaning interview panels can evaluate people’s performance individually, without having to block out time for face to face meetings with a group panel.
The brainchild of Copple – who was previously a board level director at fast growing technology business The Test Factory – was borne out of frustration with the often time-consuming process of managing diaries to agree interview days, and hours spent interviewing unsuitable candidates when the shortlisting process failed to rule them out.
He said: “Recruitment is a hugely time-consuming process, and one that costs businesses thousands of pounds each and every year.
“With technology transforming the way we communicate with one another and manage both our personal and professional networks, it seemed crazy to think that we are still sticking to the traditional CV scour, followed by face to face interviews, and potentially a further stage of assessment, when we could vastly reduce the time taken by using video technology.”
David and his five-strong team have been developing the app over the last six months, and believe it brings a unique new offer to the market.
Councillor Paul Watson, leader of Sunderland City Council, said that he is excited to see all that Shine can achieve.
He added: “David is a proven technology expert, who has been part of a real success story in the city, and I have no doubt that Shine will follow that trend.
“Sunderland businesses really are masterminding truly transformative technology, and that is a huge source of pride for us, as we grow our reputation nationally and internationally as an innovative, software-savvy city.
“We’re pleased that the work we have done as a city council, in preparing the foundations for fast-growing, forward-thinking business, is paying off and we look forward to watching Shine shine.”
The business is based in the Evolve Business Centre, which is home to a large number of innovative technology businesses.