The tailor-made Monk Fisheries app has transformed the West Monkseaton fish and chip shop from a traditional takeaway into a future-proof foodie empire in keeping with the digital age.
The digital menu offers a simple order and collection service that allows Monk Fisheries to prepare food on an order-by-order basis, ensuring the highest quality and freshness, whilst reducing customers’ waiting time and food wastage.
Since the launch of the app in late-2015, Monk Fisheries has seen the number of downloads increase week-on-week.
Chris Stuart, owner of Monk Fisheries, said: “Our aim is for to become the go-to place for fish and chips in North Tyneside and we wanted to take the business into the future using more of the digital technology available, so an exclusive mobile ordering service was the natural next step.
“It’s all about providing a simple solution for customers and reducing their wait time. Fish and chips are always best served fresh from the fryer, but customers often prefer not to have to wait. Our new app allows us to prepare customers’ meals to order which means they can enjoy the freshest food upon collection and we are also able to minimise the amount of food waste.
The introduction of the mobile ordering app follows significant investment in the Monk Fisheries business by Chris and his wife Katie, who took over the Seatonville Road takeaway in autumn 2014, and then the neighbouring Deli 13 business in 2015.
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