Chester-le-Street based Pacifica now employs 51 people in Washington, where the group has a refurbishment centre for white goods as well as its own training academy.
The company currently has a 268-strong workforce spread across the UK, and has plans to create further jobs in the Washington area for domestic appliance engineers, call centre and administration staff.
The group is also responsible for setting up a white goods apprenticeship programme for engineers working in washing machine, cooker and fridge repairs around the UK.
Engineers regularly visit the purpose built training academy at the Washington site for testing on their product knowledge and, as a result, Pacifica has increased its workforce by 29%.
The company relocated its warehouse distribution centre from Huddersfield to Washington, with support from Sunderland City Council.
The council’s business investment team helped to identify suitable property and has worked alongside Pacifica to support its expansion.
Thanks to its expansion Pacifica is now aiming to increase its turnover from £22m to over £30m in the next three years.
Alongside this, the company successfully applied for a £250,000 grant from the Let’s Grow Regional Growth Fund to support the creation of new jobs.
Financial director Scott Pallister, who founded the business with managing director Kevin Brown in 2003, said: “We set ourselves a target of employing 45 new people in Washington and we hit it just before Christmas.
“We spent just under £2m buying the building and making it suitable for use and the City Council was able to direct us to grant assistance for our expenditure. They were most helpful directing us to the right places and helped us to put our offer in.
“We want to be based in the North East; we are a local business and the people here have a good skills base.”
Simon Allen, Let’s Grow project manager at BE Group, commented on the Lets Grow grant:“We were delighted to be able to support Pacifica to expand in Washington.
"At a cost of nearly £2m, the move here carried a significant level of financial risk for the company, so the offer of a grant was instrumental in the decision to go ahead with the investment.”
Cllr Harry Trueman, deputy leader of Sunderland City Council, added: “The Pacifica Group is an ambitious and expanding company, creating jobs and income in our local economy.
“We are pleased to have been able to support the business in this phase of its growth and look forward to continuing our relationship with the group as it continues to expand.
“Sunderland has a lot going for it as a location for both new and expanding businesses, and our business investment team is able to help enterprises already based in the city or those looking to relocate.”
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