Careers Service challenges gender stereotyping

Careers Service challenges gender stereotyping

The National Careers Service in the North East is spearheading a campaign to challenge gender stereotypes in the workplace.

As part of the campaign, the National Careers Service is helping careers advice professionals educate students across the region on the diverse range of opportunities open to them in the North East, regardless of gender. This has included attending careers briefing at colleges and schools in the region.

Labour market research in the North East reveals that just 21% of the science, engineering and manufacturing workforce is female.

Women make up only 9% of the UK’s engineering professionals, 16% of IT specialists, and only 12% of applications to computing degree courses.

Conversely, men make up less than 16% of the nursing care home workforce and less than 20% of the social care workforce overall.

The National Careers Service in the North East is employing the latest technology to showcase its findings. The app - Challenging Occupational Gender Stereotyping (COGS) – has been designed to help address gender discrepancies in a range of professions including IT, healthcare and engineering.

Carly Hinds, partnership manager for the National Careers Service in the North East, said: “The app can be used to help open up the minds of young men and women in the region to the wider spectrum of careers opportunities available.”

The National Careers Service in the North East is behind the Supporting Inspiration project which helps young people develop an appreciation of the world of work, local labour markets, the skills needs for different business sectors and career opportunities open to them.

It has established a Supporting Inspiration portal, which aims to transform the way employers contribute to making young people in the region work-ready.