The #FridaySocial: Twitter GIFs, instant articles and instagram authentication

The #FridaySocial: Twitter GIFs, instant articles and instagram authentication

Our #FridaySocial is a weekly round-up of the key social media news stories from the previous seven days.

Let us know your thoughts in the comments or via Twitter – @Umpf @GrittAlessandra

Twitter introduces the GIF button

1985 GIF KeyboardTwitter finally introduced its GIF search function this week, making it easier to share GIFs in tweets and DMs.

The function appears as a button when composing a tweet, and users can either browse categories or search for the GIF that fits their mood.

Twitter has partnered with GIPHY and Riffsy to create the tool. Alex Chung, founder of GIPHY, said in a Twitter blog:

“GIPHY’s users are creating GIFs for news, entertainment, sports, and expression that can enrich Tweets. We’re excited to work with Twitter to make sharing these GIFs even easier.”

GIF search is rolling out across desktop, iOS and Android this week.

Facebook to let all publishers post Instant Articles

Facebook has announced that from 12 April, all publishers will be able to create Instant Articles, the platform’s fast-loading news tool.

According to a post by Josh Roberts, product manager at Facebook, Instant Articles were built to solve the problem of slow loading times on the mobile web, an issue that affects all publishers regardless of size.

And so, after initial roll-out and improvements made following feedback, the tool will be made available to all.

Roberts’ post notes that with Instant Articles, “publishers have full control over the look of their stories, as well as data and ads.

“They have the ability to bring their own direct-sold ads and keep 100% of the revenue, and track data on the ads served through their existing ad measurement systems, or they can monetize their content through the Facebook Audience Network.

“Additionally, publishers can use their existing web-based analytics systems to track article traffic or use third-party providers” – so it’s easy to see why the roll-out will be good news to publishers not yet signed up.

Click here for more info on integrating Instant Articles.


Viz page removed re-instated on Facebook

Earlier this week, Viz Comic revealed in a tweet that its popular Facebook page had been removed without warning: