Helen Morley designs and creates wallpapers at her home studio in Bishop Auckland, Country Durham, which are all inspired by her love of nature.
Alongside selling her work to America, the artist also sells on the independent online retail site notonthehighstreet.com and has signed a deal to distribute her designs in Japan.
Believing herself to be one of only a handful of designers in the country making lino printer wallpaper, Helen built her own printing press and taught herself how to do repeat patterns, before opening Waybreads.
“The lino printed wallpapers are painstakingly carved and printed on a press I coach built myself, and are ordered on demand,” said Ms Morley.
“It’s a high end product and the thing I find exciting is that they can be personalised to people’s own interior design colour scheme, even if it’s metallic.”
Helen’s launched Waybreads with support from Durham Creatives, the Business Durham-backed programme which provided practical workshops and mentoring for creative start-ups.
Morley said: “I went to most of the Durham Creatives workshops as I’d never run my own business before.
“I found the people there very encouraging and their advice on things such as social media is working already.”
Simon Goon, managing director of Business Durham, the economic development company for County Durham, said: “There are many creative entrepreneurs in the North East who are extremely talented but perhaps lack some of the more practical skills and networks needed to run a business.
“Hopefully Durham Creatives workshops have given Helen the confidence to take her business forward and thrive in interior design circles.”
The Durham Creatives programme has since finished.
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